Recherche domaine International Management

The research of the Chair for International Management focuses on internationalisation processes. Initially, a special emphasis was given to internationalisation within Europe, but with the cooperation agreement with Sika AG, this was extended to cover Emerging Markets as well. From market entry modes, the research was extended also to reverse processes, i.e. divestment from foreign markets. Furthermore, the Chair for International Management carries out research on retailing, e.g. e-commerce and cross-channel retailing. Eventually, it is in particular the intersection of both, retailing and internationalisation, in which new research projects are initiated.