Publikationen

• Publikationen in begutachteten Fachzeitschriften

  Bambauer, S. (2002): Information Networks as a Safeguard from Opportunism in Industrial Supplier-Buyer-Relationships, in: Schmalenbachs Business Review, Heft 4/2002, S. 335-350, zusammen mit H. Gierl.

   

  Bambauer, S. (2004): Werbewirkung von Website-Elementen, in: Marketing ZFP, Heft 1/2004, S. 55-70, zusammen mit H. Gierl.

   

  Bambauer, S. (2004): Effekte qualitätsbezogener Zusatzinformationen für Websites auf die Beurteilung von Produkten, in: Marketing ZFP, Heft 2/2004, S. 95-107, zusammen mit H. Gierl.

   

  Bambauer, S. (2006): Effects of Consumers’ Mood in a Personal Sales Conversation, in: Marketing JRM, Vol. 2, Nr. 1, S. 30-42, zusammen mit H. Gierl.

   

  Bambauer, S. (2006): Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand (Volltext), in: AMA Educators’ Proceedings, Vol. 17, S. 231-240.

   

  Bambauer-Sachse, S. (2007): Effects of Price Partitioning versus Using Total Prices on Product Evaluation, in: Marketing JRM, Vol. 3, Nr. 2, S. 61-74, zusammen mit H. Gierl.

   

  Bambauer-Sachse, S. (2008): Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?, in: Die Unternehmung, 62. Jg., Nr. 5, S. 482-502, zusammen mit H. Gierl.

   

  Bambauer-Sachse, S. (2009): Can a Positive Mood Counterbalance Weak Arguments in Personal Sales Conversations?, in: Journal of Retailing and Consumer Services, Vol. 16, S. 190-196, zusammen mit H. Gierl.

   

  Bambauer-Sachse, S. (2009): Are Temporally Reframed Prices Really Advantageous? A More Detailed Look at the Processes Triggered by Temporally Reframed Prices, in: Journal of Retailing and Consumer Services, Vol. 16, S. 451-457, zusammen mit S. Mangold.

   

  Bambauer-Sachse, S. (2011): Can Advertising Elements Improve Consumer Evaluations of Brand Extensions with a Moderate or Low Fit, in: Psychology & Marketing, Vol. 28, S. 205-218, zusammen mit V. Hüttl, H. Gierl.

   

  Bambauer-Sachse, S. (2011): Brand Equity Dilution Through Negative Online Word-of-Mouth Communication, in: Journal of Retailing and Consumer Services, Vol. 18, S. 38-45, zusammen mit S. Mangold.

   

  Bambauer-Sachse, S. (2011): Temporal Reframing of Prices: When Is It Beneficial?, in: Journal of Retailing, Vol. 87, No. 2, S. 156-165, zusammen mit Dhruv Grewal.

   

  Bambauer-Sachse, S. (2013): Do consumers still believe what is said in online product reviews? A persuasion knowledge approach, in: Journal of Retailing and Consumer Services, Vol. 20, S. 373-381, zusammen mit S. Mangold.

   

  Bambauer-Sachse, S. (2014): Can advertising compensate the detrimental effects of negative online product reviews?, in: Marketing Journal of Research and Management, Vol. 36, No. 4, S. 221-256, zusammen mit S. Mangold.

   

  Bambauer-Sachse, S. (2015): Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility, in: Journal of Retailing and Consumer Services, Vol. 22, S. 117-127, zusammen mit L. Rabeson.

   

  Bambauer-Sachse, S. (2015): Service recovery for moderate and high involvement services, in: Journal of Services Marketing, Vol. 29, No. 5, S. 331-343, zusammen mit L. Rabeson.

   

  Bambauer-Sachse, S. (2015): Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion, in: Journal of Retailing and Consumer Services, Vol. 27, S. 63-73, zusammen mit L. Massera.

   

  Bambauer-Sachse, S. (2018): Comparative Advertising: Effects of Concreteness and Claim Substantiation through Reactance and Activation on Purchase Intentions, in: Journal of Business Research, Vol. 84, S. 233-242, zusammen mit P. Heinzle.

   

  Bambauer-Sachse, S. (2018): Which effects do price promotions have on purchase intentions in post-promotion periods and what role do reductions of consumers' reference price and willingness to pay play in this context?, in: Swiss Journal of Business Research and Practice, Vol. 72, S. 126-145, zusammen mit L. Massera.

   

  Bambauer-Sachse, S. (2018): Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response, in: Journal of Retailing and Consumer Services, Vol. 44, S. 82-90, zusammen mit P. Heinzle. 

   

  Bambauer-Sachse, S. (2021): Customer satisfaction with business services: is agile better?, in: Journal of Business and Industrial Marketing, Vol. 36, S. 1389-1402, zusammen mit T. Helbling.

   

  Bambauer-Sachse, S. (2022): Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?, in: Journal of Business-to-Business Marketing, Vol. 29, No. 1, S. 1-18, zusammen mit T. Helbling.

   

  Bambauer-Sachse, S. (2022): Customer Cognitive Appraisals of Differential and Dynamic Pricing, in: Marketing ZFP, Vol. 44, No. 4, S. 3-12, zusammen mit A. Young. 

   

  Bambauer-Sachse, S. (2023): Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions, in: Journal of Service Research, https://doi.org/10.1177/10946705231190871, zusammen mit A. Young.

• Publikationen in sonstigen Fachzeitschriften

  Bambauer, S. (2001): Werbewirkung von Unternehmens-Websites am Beispiel von Banken, in: Planung und Analyse, Heft 6, 2001, S. 56-61, zusammen mit H. Gierl.

   

  Bambauer, S. (2002): Die Überzeugungskraft unattraktiver Kommunikatoren, in: Der Markt, 41. Jg., Nr. 161/162, S. 43-52, zusammen mit H. Gierl.

   

  Bambauer, S. (2006): Die Wirkung der Stimmung des Kunden im Verkaufsgespräch, in: Der Markt, 45. Jg., Nr. 176, S. 3-19, zusammen mit H. Gierl.

   

  Bambauer, S. (2007): Welchen Einfluss haben Coupons auf Produktbewertung und Kaufabsicht?, in: Wisu, Heft 1/07, S. 87-92.

   

  Bambauer, S. (2007): Difficulties with Using Correlations to Determine the Relative Strength of Effects of Latent Variables, in: Der Markt, 46. Jg., Nr. 180/181, S. 50-60, zusammen mit H. Gierl.

   

  Bambauer-Sachse, S. (2008): Welche Effekte hat Brand Placement in PC-/Videospielen?, in: Der Markt, 46. Jg., Nr. 183, S. 139-147.

   

  Bambauer-Sachse, S. (2008): Wirken partitionierte Preise wirklich günstiger als Komplettpreise?, in: Der Markt, 47. Jg., Nr. 186, S. 118-129, zusammen mit H. Gierl.

   

   

• Publikationen in begutachteten Herausgeberbänden

  Bambauer, S. (2006): Effects of Mood and Argument Strength on Product Evaluation in a Personal Sales Conversation, in: Diehl, S., Terlutter, R. (Hrsg.): International Advertising and Communication, Wiesbaden: DUV, S. 239-255, zusammen mit H. Gierl.

   

  Bambauer, S. (2007): Werbewirkung ausgewählter Website-Elemente – eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern, in: Bayón, T., Herrmann, A., und Huber, F. (Hrsg.): Vielfalt und Einheit in der Marketingwissenschaft, Wiesbaden: Gabler, S. 305-325, zusammen mit H. Gierl.

   

  Bambauer-Sachse, S. (2008): Werbewirkung qualitätsbezogener Website-Elemente, in: Wünschmann, S., Schwarz, U., und Müller, S. (Hrsg.): Erfolgsfaktoren der Website-Gestaltung, mitp-Verlag, S. 249-263, zusammen mit H. Gierl.

   

  Bambauer-Sachse, S. (2008): Should Marketers Use Price Partitioning or Total Prices? (Volltext), in: Lee, A. Y., Soman, D. (Hrsg.): Advances in Consumer Research, Vol. 35, S. 262-268, zusammen mit H. Gierl.

   

  Bambauer-Sachse, S. (2009): Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images (Volltext), in: McGill, A. L., Shavitt, S. (Hrsg.): Advances in Consumer Research, Vol. 36, S. 391-398, zusammen mit H. Gierl.

   

  Bambauer-Sachse, S. (2010): Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects? (Volltext), in: Campbell, M. C., Inman, J., und Pieters, R. (Hrsg.): Advances in Consumer Research, Vol. 37, S. 333-339, zusammen mit S. Mangold.

   

  Bambauer-Sachse, S. (2012): The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet (Volltext), in: Dahl, D. W., Johar, G. V., und van Osselaer, S. M.J. (Hrsg.): ACR 2010 Proceedings, Vol. 38, S. 234-241, zusammen mit S. Mangold.

   

  Bambauer-Sachse, S. (2012): Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed? (Volltext), in: Dahl, D. W., Johar, G. V., und van Osselaer, S. M.J. (Hrsg.): ACR 2010 Proceedings, Vol. 38, S. 249-255, zusammen mit Z. Horvath.

   

  Bambauer-Sachse, S. (2012): Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings? (Volltext), in: Gürhan-Canli, Z., Otnes, L., und Zhu, R. (Hrsg.): ACR 2012 Proceedings, Vol. 40, S. 319-326.

   

  Bambauer-Sachse, S. (2012): Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong? (Volltext), in: Gürhan-Canli, Z., Otnes, L., und Zhu, R. (Hrsg.): ACR 2012 Proceedings, Vol. 40, S. 335-341, zusammen mit A. Dupuy.

   

  Bambauer-Sachse, S. (2013): Reference price reduction through repeated contacts with price promotions – the role of the saving format (Extended Abstract), in: Kubacki, K. (Hrsg.): Ideas in Marketing: Finding the New and Polishing the Old, Springer, S. 529-532, zusammen mit L. Massera.

   

  Bambauer-Sachse, S. (2014): Appropriate Strategies to Avoid or Recover Negative Customer Experiences (Volltext), in: Kandampully, J. (Hrsg.): Customer Experience Management, Kendall Hunt Publishing Company, S. 277-291.

   

  Bambauer-Sachse, S. (2014): Under which mood and deal proneness conditions do price promotions really lead to high purchase intention? (Volltext), in: Bigné, E. (Hrsg.): Paradigm Shifts & Interactions, Proceedings of the 43th Annual Conference of the European Marketing Academy, zusammen mit L. Massera.

   

  Bambauer-Sachse, S. (2015): The Role of Anger and Activation in the Context of Consumer Reactions to Comparative Advertising Based on Attribute Versus Price Comparisons (Extended Abstract), in: Ahearne, M., Hughes, D. E. (Hrsg.): AMA Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight, American Marketing Association, S. A29-A30, zusammen mit P. Heinzle.

   

  Bambauer-Sachse, S. (2016): Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking – A Structured Abstract, in: Kim, K. K. (Hrsg.): Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference, Springer, S. 131-136, zusammen mit P. Heinzle.

   

  Bambauer-Sachse, S. (2016): In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract, in: Kim, K. K. (Hrsg.): Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference, Springer, S. 777-782, zusammen mit L. Massera.

   

  Bambauer-Sachse, S. (2016): The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity (Extended Abstract) , in: Petruzzellis, L., Winer, R. S. (Hrsg.): Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Springer, S. 3-8, zusammen mit P. Heinzle.

   

  Bambauer-Sachse, S. (2016): Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims (Extended Abstract), in: Petruzzellis, L., Winer, R. S. (Hrsg.): Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Springer, S. 557-562, zusammen mit L. Massera.

   

  Bambauer-Sachse S. (2016): When does the Value of Compensation Matter in Service Recovery? (Extended Abstract), in: Obal M.W., Krey N., Bushardt C. (Hrsg.): Let’s get Engaged! Crossing the Threshold of Marketing’s Engagement Era. AMSAC 2014. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, pp. 35-40, zusammen mit L. Rabeson.

   

  Bambauer-Sachse, S. (2017): Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract, in: Stieler, M. (Hrsg.): Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, S. 1341-1346.

   

  Bambauer-Sachse, S. (2017): The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract, in: Stieler, M. (Hrsg.): Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, S. 1223-1227, zusammen mit P. Heinzle.

   

  Bambauer-Sachse, S. (2017): Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract, in: Stieler, M. (Hrsg.): Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, S. 643-647, zusammen mit L. Massera.

   

  Bambauer-Sachse, S. (2017): Consumer reactance after contact with comparative advertising: The role of independent test results and consumers’ predisposition to show state reactance – a structured abstract, in: Rossi, P. (Hrsg.): Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress, Springer, S. 1239-1244, zusammen mit P. Heinzle.

   

  Bambauer-Sachse, S. (2017): Effects of promotion type on future purchase intentions through different types of consumer response: A structured abstract, in: Rossi, P. (Hrsg.): Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress, Springer, S. 555-560.

   

  Bambauer-Sachse, S./Massera, L. (2018): Short- and Long-Term Consumer Reactions to Promotions: An Abstract, in: Krey N., Rossi P. (Hrsg.): Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing, S. 201-202,  zusammen mit L. Massera.

   

  Bambauer-Sachse, S. (2018): Consumer Reactions to Low vs. High Levels of Customization: An Abstract, in: Krey N., Rossi P. (Hrsg.): Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing, S. 139-140.

   

  Bambauer-Sachse, S./Young, A. (2022): Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing: An Abstract, in: Pantoja, F., Wu, S. (Hrsg): From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, Springer, S. 51-52.

   

  Bambauer-Sachse, S./Renaud, Y./Young, A. (2022): Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing: An Abstract, in: Pantoja, F., Wu, S. (Hrsg): From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, Springer, S. 55-56.

   

  Bambauer-Sachse, S./Young, A. (2022): Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract, in: Alenn, J., Jochims, B., Wu, S. (Hrsg): Celebrating the Past and the Future of Marketing and Discovery with Social Impact: Prcoeedings of the 2021 Annual Virtual Conference and World Congress, Springer, S. 9-10.

   

  Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment: An Abstract, in: Jochims, B. and Allen, J. (Hrsg.): Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, Springer, S. 353-354.
  
  Bambauer-Sachse, S./Young, A. (2023): Intention to Spread E-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity: An Abstract, in: Jochims, B. and Allen, J. (Hrsg.): Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, Springer, S. 337-338.

• Publikationen in begutachteten Konferenzbänden (short abstracts)

  Bambauer, S./Gierl, H. (2005): Effects of Website Quality Information on Perceived Product Quality, in: Rejuvenating Marketing: Contamination, Innovation, Integration, Proceedings of the 34th EMAC Conference, präsentiert auf der 34th EMAC Conference, Mailand/Italien, 05/05.

   

  Bambauer, S./Gierl, H. (2005): Effects of Consumers Mood in a Personal Sales Conversation, in: Advertising and Communication, Proceedings of the 4th International Conference on Research in Advertising, präsentiert auf der 4th International Conference on Research in Advertising (ICORIA), Saarbrücken/Deutschland, 06/05.

   

  Bambauer, S. (2006): Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand, in: AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, präsentiert auf der AMA Summer Educators’ Conference, Chicago/USA, 08/06.

   

  Bambauer-Sachse, S./Gierl, H. (2007): Should Marketers Use Price Partitioning or Total Prices?, in: ACR Conference Book of Abstracts, präsentiert auf der ACR Conference, Memphis/USA, 10/07.

   

  Bambauer-Sachse, S./Gierl, H. (2008): Mood and Argument Strength Effects in a Personal Sales Conversation, in: EIRASS Book of Abstracts, präsentiert auf der 15th Recent Advances in Retailing and Services Science Conference, Zagreb/Kroatien, 07/08.

   

  Bambauer-Sachse, S./Gierl, H. (2008): Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images, in: ACR Conference “Port of Call” Book of Abstracts, präsentiert auf der ACR Conference, San Francisco/USA, 10/08.

   

  Bambauer-Sachse, S./Mangold, S. (2009): Is Scaling Down Prices Really Advantageous?, in: EIRASS Book of Abstracts, präsentiert auf der 16th Recent Advances in Retailing and Services Science Conference, Niagara Falls/Kanada, 07/09.

   

  Bambauer-Sachse, S./Mangold, S. (2009): Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects, in: ACR Conference “A World of Knowledge At the Point of Confluence” Book of Abstracts, präsentiert auf der ACR North American Conference, Pittsburgh/USA, 10/09.

   

  Bambauer-Sachse, S./Mangold, S. (2010): Brand Equity Dilution Through Negative Online Word-of-Mouth Communication, in: EIRASS Book of Abstracts, präsentiert auf der 17th Recent Advances in Retailing and Services Science Conference, Istanbul/Türkei, 07/10.

   

  Bambauer-Sachse, S./Mangold, S. (2010): Brand Equity Dilution Through Negative Online Word-of-Mouth Communication: The Moderating Effects of Product Type and Valence, in: New Directions – New Insights (Conference Proceedings), präsentiert auf der German-French-Austrian Conference on Marketing, Wien/Österreich, 09/10.

   

  Bambauer-Sachse, S./Mangold, S. (2010): The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet, in: ACR Conference “Think Big – Big Ideas, Big Findings” Book of Abstracts, präsentiert auf der ACR North American Conference, Jacksonville/Florida, 10/10.

   

  Bambauer-Sachse, S./Horvath, Z. (2010): Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?, in: ACR Conference “Think Big – Big Ideas, Big Findings” Book of Abstracts, präsentiert auf der ACR North American Conference, Jacksonville/Florida, 10/10.

   

  Bambauer-Sachse, S./Mangold, S. (2011): Which Communication Strategies Can Counterbalance Detrimental Effects of Negative Product Reviews on the Internet?, in: EIRASS Book of Abstracts, präsentiert auf der 18th Recent Advances in Retailing and Services Science Conference, San Diego/USA, 07/11.

   

  Bambauer-Sachse, S. (2011): Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings? in: ACR Conference “Building Connections” Book of Abstracts, präsentiert auf der ACR North American Conference, St. Louis/USA, 10/11

   

  Bambauer-Sachse, S. (2012): Which level of product customization is more beneficial than offering a choice of standard products?, präsentiert auf der 19th Recent Advances in Retailing and Services Science Conference, Wien/Österreich, 07/12.

   

  Bambauer-Sachse, S./Dupuy, A. (2012): Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?, in: ACR Conference “Appreciating Diversity” Book of Abstracts, präsentiert auf der ACR North American Conference, Vancouver/Kanada, 10/12.

   

  Bambauer-Sachse, S./Massera, L. (2013): Reference price reduction through repeated contacts with price promotions – the role of the saving format, in: AMS Conference “Ideas in Marketing: Finding the New and Polishing the Old” Book of Abstracts, präsentiert auf der AMS Annual Conference, Monterey/USA, 05/13.

   

  Bambauer-Sachse, S./Massera, L. (2013): Effects of price promotions on consumer’s internal reference prices: the role of mood and need for cognition, präsentiert auf der 20th Recent Advances in Retailing and Services Science Conference, Philadelphia/USA, 07/13.

   

  Bambauer-Sachse, S./Rabeson, L. (2014): Effective Use of Non-monetary and Monetary Compensation in Service Recovery, präsentiert auf der AMA Winter Marketing Edcuators' Conference, Orlando/USA, 02/14.

   

  Bambauer-Sachse, S./Rabeson, L. (2014): When does the value of compensation matter in service recovery processes?, in: AMS Conference “Developments in Marketing Science” Book of Abstracts, präsentiert auf der AMS Annual Conference, Indianapolis/USA, 05/14.

   

  Bambauer-Sachse, S./Massera, L. (2014): Under which mood and deal proneness conditions do price promotions really lead to high purchase intention?, in: Paradigm Shifts & Interactions, Proceedings of the 43th EMAC Conference, präsentiert auf der 43th EMAC Conference, Valencia/Spanien, 06/14.

   

  Bambauer-Sachse, S./Massera, L. (2015): In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? (structured abstract), in: AMS Conference “Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing!?” Book of Abstracts, präsentiert auf der AMS Annual Conference, Denver/USA, 05/15.

   

  Bambauer-Sachse, S./Heinzle, P. (2015): Consumer Reactions to Comparative Advertising - The Role of Product Type and Sensation Seeking (structured abstract), in: AMS Conference “Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing!?” Book of Abstracts, präsentiert auf der AMS Annual Conference, Denver/USA, 05/15.

   

  Bambauer-Sachse, S./Heinzle, P. (2015): The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity, in: AMS World Conference “Rediscovering the Essentiality of Marketing” Book of Abstracts, präsentiert auf der AMS World Conference, Bari/Italien, 07/15.

   

  Bambauer-Sachse, S./Massera, L. (2015): Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims, in: AMS World Conference “Rediscovering the Essentiality of Marketing” Book of Abstracts, präsentiert auf der AMS World Conference, Bari/Italien, 07/15.

   

  Bambauer-Sachse, S./Heinzle, P. (2016): The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising, in: AMS Annual Conference “Creating Marketing Magic and Innovative Future Marketing Trends” Book of Abstracts, präsentiert auf der AMS Annual Conference, Lake Buena Vista/USA, 05/16.

   

  Bambauer-Sachse, S./Massera, L. (2016): Which Proportion of Their Reference Price are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions?, in: AMS Annual Conference “Creating Marketing Magic and Innovative Future Marketing Trends” Book of Abstracts, präsentiert auf der AMS Annual Conference, Lake Buena Vista/USA, 05/16.

   

  Bambauer-Sachse, S. (2016): Which Dimension of Brand Globalness Matters in Advertisements?, in: AMS Annual Conference “Creating Marketing Magic and Innovative Future Marketing Trends” Book of Abstracts, präsentiert auf der AMS Annual Conference, Lake Buena Vista/USA, 05/16.

   

  Bambauer-Sachse, S./Heinzle, P. (2016): Consumer Reactance after Contact with Comparative Advertising - The Role of Independent Test Results and Predisposition to Show State Reactance, in: AMS World Marketing Congress “Marketing at the Confluence between Entertainment and Analytics” Book of Abstracts, präsentiert auf dem AMS World Marketing Congress, Paris/Frankreich, 07/16.

   

  Bambauer-Sachse, S./Massera, L. (2016): Effects of Promotion Type on Future Purchase Intentions through Different Types of Consumer Response, in: AMS World Marketing Congress “Marketing at the Confluence between Entertainment and Analytics” Book of Abstracts, präsentiert auf dem AMS World Marketing Congress, Paris/Frankreich, 07/16.

   

  Bambauer-Sachse, S./Massera, L. (2017): Short and Long-Term Consumer Reactions to Promotions, in: AMS Annual Conference “Back to the Future: Using Marketing Basics to Provide Customer Value” Book of Abstracts, präsentiert auf der AMS Annual Conference, Coronado/USA, 05/17.

   

  Bambauer-Sachse, S. (2017): Consumer Reactions to a Low versus High Level of Customization (a Structured Abstract), in: AMS Annual Conference “Back to the Future: Using Marketing Basics to Provide Customer Value” Book of Abstracts, präsentiert auf der AMS Annual Conference, Coronado/USA, 05/17.

   

  Bambauer-Sachse, S./Heinzle, P. (2018): Reactance arousal in the context of comparative advertising for goods versus services: The role of claim concreteness and type of product attribute, in: ICORIA 2018 Annual Conference "Brand Communication With Multi Touchpoints" Book of Abstracts, präsentiert auf der ICORIA 2018 Annual Conference, Valencia/Spanien, 06/18.  

   

  Bambauer-Sachse, S./Young, A. (2020): Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing, in: AMS Virtual Conference "From micro to macro: dealing with uncertainties in the global marketingplace" Book of Abstracts, präsentiert auf der AMS Virtual Conference, 12/20.

   

  Bambauer-Sachse, S./Renaud, Y./Young, A. (2020): Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing, in: AMS Virtual Conference "From micro to macro: dealing with uncertainties in the global marketingplace" Book of Abstracts, präsentiert auf der AMS Virtual Conference, 12/20.

   

  Bambauer-Sachse, S./Young, A. (2021): Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications, in: AMS Virtual Conference "Celebrating the Past and Future of Marketing" Book of Abstracts, präsentiert auf der AMS Virtual Conference, 6/21.

   

  Bambauer-Sachse, S./Young, A. (2022): Negative consumer reactions to dynamic pricing with personal and external criteria , in: AMA Winter Academic Virtual Conference "Reconnecting and Reconceiving the Marketplace" Book of Abstracts, präsentiert auf der AMA Academic Virtual Conference, 02/22.

   

  Bambauer-Sachse, S./Young, A. (2022): Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity, in: AMS Annual Conference "Optimistic Marekting in Challenging Times: Serving Ever-Shifting Customer Needs" Book of Abstracts, präsentiert auf der AMS Annual Conference, 05/22.

   

  Bambauer-Sachse, S./Stuhldreier, S. (2022): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment, in: AMS Annual Conference 2022 "Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs" Book of Abstracts, präsentiert auf der AMS Annual Conference, 05/22.

   

  Bambauer-Sachse, S./Einsle, C. S. (2022): Sports Tourism Destinations And The Importance Of Online Social Networking Sites, präsentiert auf der Third International Conference on Technology in Physical Activity and Sport, 11/22.

   

  Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers: An Abstract, in: AMS Annual Conference " Welcome to the New Normal: Life After the Chaos" Book of Abstracts, präsentiert auf der AMS Annual Conference, 05/23.

   

  Bambauer-Sachse, S./Young, A. (2023): Paradoxical Fairness Perceptions of Dynamic Pricing Sequences: An Abstract, in: AMS Annual Conference 2023 " Welcome to the New Normal: Life After the Chaos" Book of Abstracts, präsentiert auf der AMS Annual Conference, 05/23.

• Monographie

  Bambauer, S. (2003): Websites als Qualitätssignal - Eine empirische Analyse der Effekte ausgewählter Website Elemente, Diss., Aachen.