Publikationen

  • Publikationen in begutachteten Fachzeitschriften
  • Publikationen in Konferenzbänden (short abstracts)

    Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers: An Abstract, in: AMS Annual Conference " Welcome to the New Normal: Life After the Chaos" Book of Abstracts, präsentiert auf der AMS Annual Conference, 05/23.

     

    Bambauer-Sachse, S./Stuhldreier, S. (2022): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment: An Abstract, in: AMS Annual Conference 2022 "Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs" Book of Abstracts, präsentiert auf der AMS Annual Conference, 05/22.

  • Publikationen in begutachteten Herausgeberbänden

    Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment: An Abstract, in: Jochims, B. and Allen, J. (Hrsg.): Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, Springer, S. 353-354.