The workshop consists of 2 parts, but the general topic is monetizing the AI:

Part 1: using AI in job application (CV, motivation letter, prompt engineering) including 2 practical tasks on ATS-based CV tailoring, prompt engineering, and motivation letter writing.

Part 2: Monetization using AI in content creation and marketing (Appropriate websites for the use of prompting, image creation and video creation. Including 1. brainstorming session on a personal brand that they want to market or create and one practical task on creating a video for a coffee shop using appropriate promt).

Ziele

For Part 1:

• Remember the principles of ethical AI usage;
• Uderstand the core concept behind LLM work process (Chinese room, etc.), principles of ATS work;
• Apply acquired knowledge in prompt engineering to your everyday and work tasks;
• Analyze how different phrasing, tone, and requests applied to the prompt can change the output given by the AI (principle of garbage-in-garbage-out);
• Evaluate the AI output both with use of AI and your own critical thinking skills;
• Create your own prompt, CV, motivation letter using AI.

 

For Part 2:

• Remembering the methods and prompts, tools and websites used to create images and clips with AI;
• Understanding the Concept behind content creation and marketing using AI for monetization. Including the advantages and disadvantages of AI overuse;
• Apply acquired knowledge into creating a marketable business/idea for a coffee shop;
• Analyze how different prompts produce different results, knowing the difference between a good prompt and a bad prompt;
• Create media products for companies and startups;
• Identify to the Swiss AI landscape and find job opportunities.

Zielgruppe

Studierende

Voraussetzungen

• Open mind and eagerness to learn;
• Generic computer skills (typing, surfing);
• Very primitive knowledge of AI.

Kursverantwortliche und Referierende

Referierende

Meri Stepanyan and Enyo-Ojo Jessica Ogbe

Daten und Orte

Datum	Ort
16.11.2026 von 08:15 bis 12:00	B205