Publications

• Publications dans des revues à comité de lecture
• Principaux articles présentés lors de conférences (short abstracts)

  Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers: An Abstract, dans: AMS Annual Conference " Welcome to the New Normal: Life After the Chaos" Book of Abstracts, présenté lors de l'AMS Annual Conference, 05/23.

   

  Bambauer-Sachse, S./Stuhldreier, S. (2022): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment, dans: AMS Annual Conference 2022 "Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs" Book of Abstracts, présenté lors de l'AMS Annual Conference, 05/22.

   

• Publications dans des livres édités à comité de lecture

  Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment: An Abstract, dans: Jochims, B. and Allen, J. (Ed): Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, Springer, p. 353-354.