Publications

• Publications dans des revues à comité de lecture

  Young, A. (2022): Customer Cognitive Appraisals of Differential and Dynamic Pricing, dans: Marketing ZFP, Vol. 44, No. 4, p. 3-12, conjointement avec S. Bambauer-Sachse.

   

  Young, A. (2023): Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions, dans: Journal of Service Research, https://doi.org/10.1177/10946705231190871, conjointement avec S. Bambauer-Sachse.

• Principaux articles présentés lors de conférences (short abstracts)

  Bambauer-Sachse, S./Young, A. (2020): Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing , dans: AMS Virtual Conference "From micro to macro: dealing with uncertainties in the global marketingplace" Book of Abstracts, présenté lors de l'AMS Virtual Conference, 12/20.

   

  Bambauer-Sachse, S./Renaud, Y./Young, A. (2020): Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing , dans: AMS Virtual Conference "From micro to macro: dealing with uncertainties in the global marketingplace" Book of Abstracts, présenté lors de l'AMS Virtual Conference, 12/20.

   

  Bambauer-Sachse, S./Young, A. (2021): Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications, dans: AMS Virtual Conference “Celebrating the Past and Future of Marketing" Book of Abstracts, présenté lors de l'AMS Virtual Conference, 6/21.

   

  Bambauer-Sachse, S./Young, A. (2022): Negative consumer reactions to dynamic pricing with personal and external criteria , dans: AMA Winter Academic Virtual Conference "Reconnecting and Reconceiving the Marketplace" Book of Abstracts, présenté lors de l'AMA Academic Virtual Conference, 02/22.

   

  Bambauer-Sachse, S./Young, A. (2022): Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity, dans: AMS Annual Conference "Optimistic Marekting in Challenging Times: Serving Ever-Shifting Customer Needs" Book of Abstracts, présenté lors de l'AMS Annual Conference, 05/22.

   

  Bambauer-Sachse, S./Young, A. (2023): Paradoxical Fairness Perceptions of Dynamic Pricing Sequences: An Abstract, dans: AMS Annual Conference 2023 " Welcome to the New Normal: Life After the Chaos" Book of Abstracts, présenté lors de l'AMS Annual Conference, 05/23.

• Publications dans des livres édités à comité de lecture

  Bambauer-Sachse, S./Young, A. (2022): Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing: An Abstract, dans: Pantoja, F., Wu, S. (Ed): From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, Springer, p. 51-52.

   

  Bambauer-Sachse, S./Renaud, Y./Young, A. (2022): Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing: an abstract, dans: Pantoja, F., Wu, S. (Ed): From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference, Springer, p. 55-56.

   

  Bambauer-Sachse, S./Young, A. (2022): Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract, dans: Alenn, J., Jochims, B., Wu, S. (Ed): Celebrating the Past and the Future of Marketing and Discovery with Social Impact: Prcoeedings of the 2021 Annual Virtual Conference and World Congress, Springer, p. 9-10.

   

  Bambauer-Sachse, S./Young, A. (2023): Intention to Spread E-WOM about Dynamic Pricing for Goods and Services: The Roles of Feeling Exploited and Perceptions of Price Complexity: An Abstract, in: Jochims, B. and Allen, J. (Eds): Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, Springer, pp. 337-338.