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Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment
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Séminaire des doctorants, Murten, Suisse
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04/2022
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Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment
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AMS conférence annuelle, Monterey, USA
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05/2022
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To respond or not? The impact of corporate response patterns on consumer engagement in social networks
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SAMS conférence, Lucerne, Suisse
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10/2022
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Einfluss des Antwortmusters auf die Social Media Community
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Social Media Expo, Zurich, Suisse
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10/2022
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Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers
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Séminaire des doctorants, Hohenheim, Allemagne
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03/2023
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Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers
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AMS conférence annuelle, New Orleans, USA
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05/2023
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