Marketingpolitische Anforderungen an die Gestaltung der Website für Mercedes-Benz Originalteile
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DaimlerChrysler AG, Stuttgart, Allemagne
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05/2000
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Image der AOK aus der Sicht von Berufsschülern
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Geschäftsstelle der AOK, Augsbourg, Allemagne
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11/2001
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Anforderungen an Internetauftritte von Tourismusverbänden
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Hochschule für Tourismus, Sion, Suisse
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03/2002
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Websites als Qualitätssignal - Eine empirische Analyse der Effekte ausgewählter Website Elemente
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Universität Augsbourg, Allemagne
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05/2003
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Optimierung der Interaktion zwischen Airbus und Eurocopter Deutschland
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Eurocopter, Donauwörth, Allemagne
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07/2004
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Effects of Website Quality Information on Perceived Product Quality
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Bocconi-Universität (EMAC), Milan, Italie
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05/2005
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Effects of Consumers Mood in a Personal Sales Conversation
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Universität des Saarlandes (ICORIA Konferenz), Saarebruck, Allemagne
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06/2005
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Effekte der Stimmung eines Kunden im Verkaufsgespräch zwischen Kunde und Verkäufer
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Universität Augsbourg, Allemagne
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05/2006
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Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand
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AMA Konferenz, Chicago, USA
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08/2006
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Effekte der Preisdarstellung auf die Preis- und Produktbewertung durch Konsumenten
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Universität Augsbourg, Allemagne
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01/2007
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Should Marketers Use Price Partitioning or Total Prices?
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ACR Conference, Memphis, USA
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10/2007
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What Type of Price Presentation is More Successful: Partitioned Prices or Total Prices?
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Universität Fribourg, Suisse
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03/2008
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Mood and Argument Strength Effects in a Personal Sales Conversation
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EIRASS Conference, Zagreb, Croatie
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07/2008
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Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images
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ACR Conference, San Francisco, USA
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10/2008
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Is scaling down prices really advantageous? A more detailed look at the processes triggered by downscaled prices
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EIRASS Conference, Niagara Falls, Canada
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07/2009
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Does a marketer's responsibility for a surcharge moderate price partitioning effects?
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ACR Conference, Pittsburgh, USA
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10/2009
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Domaines d'activités en marketing
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Universität Fribourg, Suisse
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02/2010
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Effects of negative online product reviews on brand value perceptions and brand equity: the role of product type and level of negativity
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Universität Wien (GFA Konferenz) Vienne, Autriche
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09/2010
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The role of perceived review credibility in the context of brand equity dilution through negative online product reviews
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ACR Conference, Jacksonville, USA
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10/2010
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Would an image campaign based on gender equality be successful and which consumer groups should be addressed?
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ACR Conference, Jacksonville, USA
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10/2010
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Which communication strategies can counterbalance detrimental effects of negative product reviews on the Internet?
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EIRASS Conference, San Diego, USA
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07/2011
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Through which mechanism does ambient scent affect purchase intentions in retail settings?
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ACR Conference, Saint Louis, USA
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10/2011
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Which level of product customization is more beneficial than offering a choice of standard products?
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EIRASS Conference, Vienne, Autriche
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07/2012
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Do price promotions lead to a reduction of consumers’ internal reference price and if so, under which conditions is this effect less strong?
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ACR Conference, Vancouver, Canada
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10/2012
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Reference price reduction through repeated contacts with price promotions – the role of the saving format
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AMS Annual Conference, Monterey, USA
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05/2013
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Effects of price promotions on consumer’s internal reference prices: the role of mood and need for cognition
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EIRASS Conference, Philadelphia, USA
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07/2013
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The role of anger in the context of consumer reactions to advertising incongruity
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AMS World Conference, Bari, Italie
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07/2015
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Effects of price promotions on consumers' reference prices: the role of contextual factors and price claims
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AMS World Conference, Bari, Italie
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07/2015
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Which Proportion of Their Reference Price are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions?
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AMS Annual Conference, Lake Buena Vista, USA
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05/2016
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The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising
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AMS Annual Conference, Lake Buena Vista, USA
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05/2016
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Which Dimension of Brand Globalness Matters in Advertisements?
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AMS Annual Conference, Lake Buena Vista, USA
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05/2016
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Short and Long-Term Consumer Reactions to Promotions
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AMS Annual Conference, Coronado, USA
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05/2017
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Consumer Reactions to a Low versus High Level of Customization
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AMS Annual Conference, Coronado, USA
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05/2017
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Comment les différentes manières de présenter les prix peuvent-elles influencer les consommateurs ?
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Explora, Université de Fribourg, Suisse
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09/2018
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Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment
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AMS Annual Conference, Monterey, USA
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05/2022
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Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity
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AMS Annual Conference, Monterey, USA
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05/2022
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