• Dr. Sanja Stuhldreier

    Publications

     

    Publications dans des revues à comité de lecture :

    Stuhldreier, S. M. (2026). How Do Complainants and Observers Become Ambassadors: Importance of Customer Orientation and Entertainment Value in Generating Favourable Social Media Engagement. Marketing ZFP - Journal of Research and Management, 48(2), 52-70. https://doi.org/10.15358/0344-1369-2026-2-52, conjointement avec S. Bambauer-Sachse.

     

    Stuhldreier, S. M. (2026). Effective complaint management on social networks: The impact of response strategy, type, and account on consumer reactions. Journal of Services Marketing, 1-21. https://doi.org/10.1108/JSM-03-2025-0215,conjointement avec S. Bambauer-Sachse.

     

    Stuhldreier, S. M. (2024). Unlocking (re)purchase potential through corporate responsiveness on social networks: The role of perceived customer orientation. Journal of Retailing and Consumer Services, 81, 104041. https://doi.org/10.1016/j.jretconser.2024.104041

     

    Publications dans des ouvrages collectifs :

    Stuhldreier, S. M. (2024). How does the corporate response rate to random consumer comments affect (re)purchase intentions of social network users? The role of perceived customer orientation. In Rasouli, S., & Timmermans, H. (Eds.), Proceedings of the 30th Recent Advances in Retailing and Consumer Science Conference, Fuerteventura, June 27-30, 2024 (pp. 179-194). Eindhoven: RARCS.

     

    Stuhldreier, S. M. (2023). Effects of complaint management strategies in social networks on observers’ emotional attachment and brand commitment: An abstract. In Jochims, B., & Allen, J. (Eds.), Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (pp. 353-354). Cham: Springer International Publishing, conjointement avec S. Bambauer-Sachse.

     

    Publications dans des actes de conférence (Abstracts):

    Stuhldreier, S. M. (2025). Fast track to satisfaction? The role of response type and speed in online customer service on social networks. In: Going back to the roots of marketing. Book of Abstracts of the 2025 AMS Annual Conference, May 21-23, Montréal, Canada, conjointement avec S. Bambauer-Sachse.

     

    Stuhldreier, S. M. (2024). Social media marketing communication: Do purchase intentions depend on corporate response strategies? The role of perceived response appropriateness. In: Marketing and AI: Shaping the future together. Book of Abstracts of the 2024 AMS Annual Conference, May 22-24, Coral Gables, FL, USA, conjointement avec S. Bambauer-Sachse.

     

    Stuhldreier, S. M. (2023). Effects of corporate response patterns in social networks on brand attitudes and purchase intentions of observing consumers. In: Welcome to the new normal: Life after Chaos. Book of Abstracts of the 2023 AMS Annual Conference, May 17-19, New Orleans, LA, USA, conjointement avec S. Bambauer-Sachse.

     

    Prix :

    Prix Vigener 2026 de la Faculté pour la meilleure thèse de doctorat 

     

     

    Sujet Lieu Date
    Fast track to satisfaction? The role of response type and speed in online customer service on social networks AMS Annual Conference, Montréal/CA 05/2025
    How does the corporate response rate to random consumer comments affect (re)purchase intentions of social network users? The role of perceived customer orientation RARCS Conference, Fuerteventura/ES 06/2024
    Social media marketing communication: Do purchase intentions depend on corporate response strategies? The role of perceived response appropriateness AMS Annual Conference, Coral Gables/USA 05/2024
    Effects of corporate response patterns in social networks on brand attitudes and purchase intentions of observing consumers AMS Annual Conference, New Orleans/USA 05/2023
    The impact of corporate response patterns on the consumer engagement in social networks SAMS Conference, Luzern/CH 11/2022
    To respond or not? Der Einfluss des Antwortmusters auf die Social Media Community Social Media Messe Zürich/CH 10/2022
    Effects of complaint management strategies in social networks on observers’ emotional attachment and brand commitment AMS Annual Conference, Monterey/USA 05/2022
    Défense de la thèse

    mai 2026