The University of Fribourg was honored and pleased to welcome Martin Strehl, CEO of Eversys, for a conference on 27^th of March this year. Eversys is a manufacturer of professional coffee machines with a turnover of over 100 million Swiss francs. Martin Strehl spoke about the development of Eversys' business strategy.

This presentation gave the students of the “Strategisches Management” and “Management stratégique” as well as of the “Digital Commerce in B2C and B2B Markets” courses a useful insight into the development of a strategy within a company.

After the presentation, a question and answer session took place on topics such as the choice of investor DeLonghi, the risk of the large partnership with Starbucks and the reasons why Starbucks chose Eversys.