AI use in business world

This workshop will explore what AI is, and what it is not. It focuses on business world and how AI is being used in this domain (marketing, HR, operations, e-commerce, customer service, finance, etc.). Students will be able to explore popular AI tools used (ChatGPT, MidJourney/DALL·E, automation tools, data analysis tools), during exercises and group activities. 

Students will also be encouraged to consider the risks and ethical questions AI use can bring in the world of work.  

Ziele

  • Define what AI is and where it is applied in business world 

  • Identify risks, limitations, and ethical considerations of AI 

  • Explore practical AI tools (chatbots, productivity apps, data tools) 

  • Use prompting with AI tools 

  • Develop critical thinking about opportunities and challenges of AI in future careers 

Zielgruppe

Studierende

Students from any disciplines who would like to understand and discover how AI is used in work domain, especially in business work, and explore the use of AI by practical activities and collaborative discussions. 

Voraussetzungen

  • Basic digital literacy (using a computer, browsing online tools).  

  • Personal computers (if possible, for group activities)

Kursverantwortliche und Referierende

Referierende

OEZER HAVAN Elif 

Daten und Orte

Datum Ort
20.10.2025 von 13:15 bis 17:00 PER21 - B205
Zusammenarbeit

This training is part of the EduKIA program, jointly developed by the HES-SO and the University of Fribourg, and offered within the framework of the “Open Education & Digital Competencies” project (PgB 2025–2028). 

Eckdaten

Anmeldefrist 12.10.2025
Daten

20.10.25, 13h15 - 17h00

Kosten

When using AI in class, you should always follow the rules set by your institution, faculty/department, and consult your professors for each specific course.

Typ Seminar / Kurs
Sprache Englisch

Ort(e)

PER21 - B205

Kontakt

Service de didactique universitaire et compétences numériques
 Email