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The Unit’s strength lies within the dialogue between two domains, namely the psychology of language and social psychology. In line with this interaction, text comprehension and social representations are at the heart of the Unit’s research focus. Most of the questions we are currently investigating involve the interaction between these two domains. For example, typical questions are: Can job advertisements written in the masculine form target women? Do newspaper headlines have social impacts? or Do messages on cigarette packs work on teenagers?

Research within the Unit is conducted by researchers, doctoral students, and research assistants. Bachelor and Masters students also have the opportunity to integrate into the Unit as part of their dissertations.
The team puts a special emphasize on the public understanding of science.

Department of Psychology - R. Faucigny 2 - 1700 Fribourg - Tel +41 26 / 300 7620 - psychologie [at] unifr.ch   -   Swiss University