The European Union is the most important export destination for Switzerland and plays a sig
nificant role for small and medium sized enterprises (SMEs). Across the EU, many industries
have shifted towards digital sales channels. This creates opportunities for Swiss SMEs to ac
cess this large but competitive market through e-commerce. At the same time, cross-border
e-commerce presents considerable challenges, especially in the areas of marketing, logistics
and administration.
Jan Hiersemenzel will provide an overview of market opportunities and challenges within the
European Union and discusses market entry strategies for Swiss SMEs when entering these
markets through e-commerce. Drawing on his experience as a consultant at Switzerland
Global Enterprise, he offers practical guidance to help Swiss SMEs successfully master this
process.