• Feddersen Alexandra

• Feddersen Alexandra

The era of digitalization brings a diversification of communication channels and an increase in available (big) data. This course is designed to give students the tools to understand how to use data in communication and to analyze it empirically. It consists of two parts. In the theoretical part, we will discuss theories of actors’ communication strategies on social media. Students are asked to participate actively in class and to come to class having read the mandatory readings. The second part will be an applied workshop, where students will learn to collect and handle data, and apply their new knowledge and skills in a small hands-on project.

Moodle link [https://moodle.unifr.ch/course/view.php?id=263251]

By the end of the course students will be able to:

- understand actors’ communication strategies on social media through different theoretical approaches;

- critically assess the advantages and pitfalls of communication on social media;

- use software to download and analyze social media data; and

- apply these analyses to help actors develop communication strategies on social media

Final grade average: 30% report and presentation, 70% take-home exam.

Course with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).

Exam duration: 60 minutes. Re-take exam only. Final grade average: 30% report, 70% re-take exam