Alexander Ort

M. Sc., Dr. rer. soc.



Alexander Ort studied Communication Science (B.Sc.) and Empirical Communication Science (M.Sc.) at the University of Hohenheim. From 2013 to 2015 he was employed as a research assistant at Wissenschaftscampus Tübingen and University of Tübingen. From 2015 to 2019 he was working as a research and teaching assistant for the chair of Empirical Communication Research (Department of Communication and Media Research) at the University of Fribourg. Since completing his doctorate in 2019 ("Advancing persuasive health communication—Investigating and comparing the effectiveness of persuasive strategies beyond the use of fear appeals") he is employed as senior-researcher in the SNF-funded project: "Excessive media use in times of Netflix. 'Binge-watching': Motives, experience, and its effects on sleep". He focuses on topics with regard to media use and media effects, especially within the domain of health communication and media psychology. His doctoral thesis deals with use and effects of emotions in persuasive health communication. His research mostly is based on quantitative methods, including psychophysiological and real-time response measurement.

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