Publications

• Articles in peer-reviewed journals
• Articles/Abstracts in conference proceedings

  Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Corporate Response Patterns in Social Networks on Brand Attitudes and Purchase Intentions of Observing Consumers: An Abstract, in: AMS Annual Conference 2023 " Welcome to the New Normal: Life After the Chaos" Book of Abstracts, presented at the AMS Annual Conference, 05/23.

   

  Bambauer-Sachse, S./Stuhldreier, S. (2022): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment: An Abstract, in: AMS Annual Conference 2022 "Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs" Book of Abstracts, presented at the AMS Annual Conference, 05/22.

• Articles in peer-reviewed edited books

  Bambauer-Sachse, S./Stuhldreier, S. (2023): Effects of Complaint Management Strategies in Social Networks on Observers' Emotional Attachment and Brand Commitment: An Abstract, in: Jochims, B. and Allen, J. (Eds): Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, Springer, pp. 353-354.