Presentations

Title of presentation Location Date
Marketingpolitische Anforderungen an die Gestaltung der Website für Mercedes-Benz Originalteile DaimlerChrysler AG, Stuttgart, Germany 05/2000
Image der AOK aus der Sicht von Berufsschülern Geschäftsstelle der AOK, Augsburg, Germany 11/2001
Anforderungen an Internetauftritte von Tourismusverbänden Hochschule für Tourismus, Sion, Switzerland 03/2002
Websites als Qualitätssignal - Eine empirische Analyse der Effekte ausgewählter Website Elemente Universität Augsburg, Germany 05/2003
Optimierung der Interaktion zwischen Airbus und Eurocopter Deutschland Eurocopter, Donauwörth, Germany 07/2004
Effects of Website Quality Information on Perceived Product Quality Bocconi-Universität (EMAC), Milan, Italy 05/2005
Effects of Consumers Mood in a Personal Sales Conversation Universität des Saarlandes (ICORIA Konferenz), Saarbrücken, Germany 06/2005
Effekte der Stimmung eines Kunden im Verkaufsgespräch zwischen Kunde und Verkäufer Universität Augsburg, Germany 05/2006
Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand AMA Konferenz, Chicago, USA 08/2006
Effekte der Preisdarstellung auf die Preis- und Produktbewertung durch Konsumenten Universität Augsburg, Germany 01/2007
Should Marketers Use Price Partitioning or Total Prices? ACR Conference, Memphis, USA 10/2007
What Type of Price Presentation is More Successful: Partitioned Prices or Total Prices? Universität Fribourg, Switzerland 03/2008
Mood and Argument Strength Effects in a Personal Sales Conversation EIRASS Conference, Zagreb, Croatia 07/2008
Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images ACR Conference, San Francisco, USA 10/2008
Is scaling down prices really advantageous? A more detailed look at the processes triggered by downscaled prices EIRASS Conference, Niagara Falls, Canada 07/2009
Does a marketer's responsibility for a surcharge moderate price partitioning effects? ACR Conference, Pittsburgh, USA 10/2009
Domaines d'activités en marketing Universität Fribourg, Switzerland 02/2010
Effects of negative online product reviews on brand value perceptions and brand equity: the role of product type and level of negativity Universität Wien (GFA Konferenz) Vienna, Austria 09/2010
The role of perceived review credibility in the context of brand equity dilution through negative online product reviews ACR Conference, Jacksonville, USA 10/2010
Would an image campaign based on gender equality be successful and which consumer groups should be addressed? ACR Conference, Jacksonville, USA 10/2010
Which communication strategies can counterbalance detrimental effects of negative product reviews on the Internet? EIRASS Conference, San Diego, USA 07/2011
Through which mechanism does ambient scent affect purchase intentions in retail settings? ACR Conference, Saint Louis, USA 10/2011
Which level of product customization is more beneficial than offering a choice of standard products? EIRASS Conference, Vienna, Austria 07/2012
Do price promotions lead to a reduction of consumers’ internal reference price and if so, under which conditions is this effect less strong? ACR Conference, Vancouver, Canada 10/2012
Reference price reduction through repeated contacts with price promotions – the role of the saving format AMS Annual Conference, Monterey, USA 05/2013
Effects of price promotions on consumer’s internal reference prices: the role of mood and need for cognition EIRASS Conference, Philadelphia, USA 07/2013
The role of anger in the context of consumer reactions to advertising incongruity AMS World Conference, Bari, Italy 07/2015
Effects of price promotions on consumers' reference prices: the role of contextual factors and price claims AMS World Conference, Bari, Italy 07/2015
Which Proportion of Their Reference Price are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? AMS Annual Conference, Lake Buena Vista, USA 05/2016
The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising AMS Annual Conference, Lake Buena Vista, USA 05/2016
Which Dimension of Brand Globalness Matters in Advertisements? AMS Annual Conference, Lake Buena Vista, USA 05/2016
Short and Long-Term Consumer Reactions to Promotions AMS Annual Conference, Coronado, USA 05/2017
Consumer Reactions to a Low versus High Level of Customization AMS Annual Conference, Coronado, USA 05/2017
Comment les différentes manières de présenter les prix peuvent-elles influencer les consommateurs ? Explora, Universität Freiburg, Schweiz 09/2018
Effects of Complaint Management Strategies in Social Networks on Observers’ Emotional Attachment and Brand Commitment AMS Annual Conference, Monterey, USA 05/2022
Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity AMS Annual Conference, Monterey, USA 05/2022

Awards

Award Title of presentation Location Date
AMS Psychology & Marketing Special Award Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity AMS Annual Conference, Monterey, USA 05/2022