European Marketing

Fall Semester 2021



Mondays, start September 20, 2021

14:15 - 16:00, PER 21, room C140

Assistant: Mr. Fabien Quirighetti

Download Syllabus

The course "European Marketing" is available on moodle, so that it will be easier for you to find all information at one place. Please enrol for the course on Moodle as soon as possible:

Zoom-Link to follow the course from distance:

Exercises: Tuesdays

28.09.2021, 10:15 - 12:00, room C230
26.10.2021, 10:15 - 12:00, room C230
02.11.2021, 10:15 - 12:00, room C230

Thursday, 11.11.2021, 17:15 - 18.45, room to be announced

16.11.2021, 10:15 - 12:00, room C230

Additional Information

Guest presentations in this course:


  • Valentina Bonacina, Group Marketing Manager, L’Oréal, "European Marketing at L’Oréal", Monday, October 25, 14.15-15.45 h, room C140

  • Desislava Naseva, Senior Global Pricing & Margin Optimization Manager, MSA – The Safety Company, "Strategic Pricing and International Pricing at MSA", Tuesday, October 26, 10.15-11.45 h, room C230

  • Raphael Hemmeler, Category & Insights Manager, Coca-Cola Switzerland, "Marketing of Coca-Cola in Switzerland", Monday, November 22, 14.15-15.45 h, C140

  • Sergio Muster, Co-Founder & Managing Director, Sneakerness International, "Sneakerness – Creating and marketing international top events for the Sneakers community", Monday, December 6, 14.15-15.45 h, C140 (together with Prof. E. Fauchart, and the course Entrepreneurship)

  • Jan Jenisch, CEO, Holcim, "Transforming a world-leading building materials company – Towards a sustainable and digital future", Thursday, November 11, 17.15-18.45 h, room to be announced


Sample Exam

Sample Exam