On November 8, 2019 the Chair for International Management and the Chair of Management jointly held their third conference on “Success in Emerging Markets”.

Emerging markets have become increasingly important for Swiss companies – both as potential new markets and as production locations. However, they are not easy to enter, and successful management in emerging markets poses serious challenges.

This conference included speeches from top managers with a long history of experience in emerging markets, a panel discussion, and time for networking. It was organised to give executives in Swiss SMEs and MNCs valuable insights about how to enter these countries and how to successfully do business there.

With the support of Sika AG, the University of Fribourg created the "Sika-endowed Research Group Emerging Markets" that hosted this conference.

Success in Emerging Markets 2019

Speakers and panelists: 

	Sandro Piffaretti Delegate of the Board of Directors Swiss Automotive Group		Mihaly Lieb Vice Delegate of the Board of Directors Swiss Automotive Group
	Philipp Leutiger Chief Digital Officer LafargeHolcim		Dimitris Brilis Vice President Emerging Growth Markets Alcon
	Prof. Dr. Dirk Morschett Chair for International Management University of Fribourg		Prof. Dr. Rudolf Grünig Chair of Management University of Fribourg

Why should you participate?

• Gain inspiration for your company's strategy
• Learn from successful managers and experts
• Hear about best practices from experienced companies
• Evaluate opportunities in foreign markets
• Build networks with other managers

Conference fee

• Regular fee for the day (including coffee break and apéro riche): CHF 195.-
• Free of charge for current students of the University of Fribourg

Location

• University of Fribourg, PER 21, Boulevard de Pérolles 90, 1700 Fribourg, Room G120. Access-Description

Please download the programme here!	The registration is closed. See you next year!
Please download the presentations here!	Some impressions of the conference 2019