On November 8, 2019 the Chair for International Management and the Chair of Management jointly held their third conference on “Success in Emerging Markets”.

Emerging markets have become increasingly important for Swiss companies – both as potential new markets and as production locations. However, they are not easy to enter, and successful management in emerging markets poses serious challenges.

This conference included speeches from top managers with a long history of experience in emerging markets, a panel discussion, and time for networking. It was organised to give executives in Swiss SMEs and MNCs valuable insights about how to enter these countries and how to successfully do business there.

With the support of Sika AG, the University of Fribourg created the "Sika-endowed Research Group Emerging Markets" that hosted this conference.


Success in Emerging Markets 2019

Business Conference

Friday, November 8, 2019, 8.50 - 14.00 h

University of Fribourg

Speakers and panelists: 

Sandro Piffaretti
Delegate of the Board of Directors

Swiss Automotive Group

Mihaly Lieb
Vice Delegate of the Board of Directors

Swiss Automotive Group

Philipp Leutiger
Chief Digital Officer


Dimitris Brilis
Vice President Emerging Growth Markets


Prof. Dr. Dirk Morschett

Chair for International Management

University of Fribourg 


Prof. Dr. Rudolf Grünig

Chair of Management

University of Fribourg

Why should you participate?

  • Gain inspiration for your company's strategy
  • Learn from successful managers and experts
  • Hear about best practices from experienced companies
  • Evaluate opportunities in foreign markets
  • Build networks with other managers


Conference fee

  • Regular fee for the day (including coffee break and apéro riche): CHF 195.-
  • Free of charge for current students of the University of Fribourg



  • University of Fribourg, PER 21, Boulevard de Pérolles 90, 1700 Fribourg, Room G120. Access-Description


Please download the programme here!

The registration is closed. See you next year!

Please download the presentations here!

Some impressions of the conference 2019