Dr. Wolfgang G. Schäfer becomes the new director of the Joint Master's programme in Digital Communication and Creative Media Production (DCCMP) run by the University of Fribourg with the University of Applied Sciences of the Grisons. As a former Creative Director and Senior Researcher, he has conducted in-depth research into the application of immersive technologies in creative communication formats. He brings with him experience gained from designing and leading two CAS programmes in the fields of AI-driven customer experience management and immersive marketing at the Zurich University of Applied Sciences, as well as many years of teaching and research experience.

Wolfgang Schäfer currently works as a lecturer in Immersive Marketing Management and as Head of Specialisation Studies at the Centre for Business Administration at the University of Applied Sciences of Graubünden. The handover of responsibilities will take place gradually; the planned teaching and supervision of Bachelor’s theses on the Business Economics programme will be completed as scheduled. Wolfgang Schäfer will take on his duties as Programme Director of the DCCMP from March 2026.

DCCMP is run as a joint degree programme in collaboration with the University of Applied Sciences of Graubünden. In this role, Wolfgang Schäfer will also take on the position of associate director of the Institute for Digital Communication and Media Innovation at the University of Fribourg, which is run jointly with the University of Applied Sciences of Graubünden, and is looking forward to the collaboration.