{"id":5250,"date":"2017-11-15T16:47:21","date_gmt":"2017-11-15T15:47:21","guid":{"rendered":"https:\/\/www3.unifr.ch\/alma-georges?p=5250"},"modified":"2017-12-05T14:35:34","modified_gmt":"2017-12-05T13:35:34","slug":"le-marketing-hors-de-sentier-battus","status":"publish","type":"post","link":"https:\/\/www.unifr.ch\/alma-georges\/articles\/2017\/le-marketing-hors-de-sentier-battus","title":{"rendered":"Le marketing hors des sentiers battus"},"content":{"rendered":"<h4><strong>Lors du Dies academicus 2017, la Facult\u00e9 des sciences \u00e9conomiques et sociales a octroy\u00e9 un doctorat honoris causa \u00e0 Jean-Claude Usunier. A cette occasion, le professeur \u00e9m\u00e9rite de l&rsquo;Universit\u00e9 de Lausanne nous a accord\u00e9 une interview.<br \/>\n<\/strong><\/h4>\n<div class=\"clear\" style=\"height:20px\"><\/div>\n<p>Le titre r\u00e9compense une carri\u00e8re r\u00e9solument interdisciplinaire et un champ de recherche incroyablement vaste. Jean-Claude Usunier applique les techniques du marketing \u00e0 des domaines \u00e9tonnants et garde un \u0153il attentif pour les sujets les plus divers.<\/p>\n<div class=\"clear\" style=\"height:20px\"><\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/E_fYHiFka4U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"clear\" style=\"height:20px\"><\/div>\n<p><span style=\"color: #ff6600;\">__________<\/span><\/p>\n<div class=\"clear\" style=\"height:20px\"><\/div>\n<ul>\n<li><a href=\"http:\/\/www.unifr.ch\/news\/fr\/18148\/\" target=\"_blank\" rel=\"noopener\">Communiqu\u00e9 de presse<\/a> du Dies academicus 2017<\/li>\n<li><a href=\"http:\/\/www.hec.unil.ch\/jusunier\" target=\"_blank\" rel=\"noopener\">Page web <\/a>du Professeur Jean-Claude Usunier<\/li>\n<li><a href=\"https:\/\/news.unil.ch\/display\/1510906112690\" target=\"_blank\" rel=\"noopener\">Interview <\/a>du Professeur Usunier publi\u00e9e sur le site de l&rsquo;Unil \u00e0 l&rsquo;occasiond e sa nomination.<\/li>\n<\/ul>\n<div class=\"clear\" style=\"height:20px\"><\/div>\n<div class=\"clear\" style=\"height:20px\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lors du Dies academicus 2017, la Facult\u00e9 des sciences \u00e9conomiques et sociales a octroy\u00e9 un doctorat honoris causa \u00e0 Jean-Claude Usunier. A cette occasion, le professeur \u00e9m\u00e9rite de l&rsquo;Universit\u00e9 de Lausanne nous a accord\u00e9 une interview. Le titre r\u00e9compense une carri\u00e8re r\u00e9solument interdisciplinaire et un champ de recherche incroyablement vaste. Jean-Claude Usunier applique les techniques du marketing \u00e0 des domaines \u00e9tonnants et garde un \u0153il attentif pour les sujets les plus divers. __________ Communiqu\u00e9 de presse du Dies academicus 2017 Page web du Professeur Jean-Claude Usunier Interview du Professeur Usunier publi\u00e9e sur le site de l&rsquo;Unil \u00e0 l&rsquo;occasiond e sa<\/p>\n","protected":false},"author":6,"featured_media":5257,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196,75],"tags":[198,1056,160],"_links":{"self":[{"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/posts\/5250"}],"collection":[{"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/comments?post=5250"}],"version-history":[{"count":1,"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/posts\/5250\/revisions"}],"predecessor-version":[{"id":5338,"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/posts\/5250\/revisions\/5338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/media\/5257"}],"wp:attachment":[{"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/media?parent=5250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/categories?post=5250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unifr.ch\/alma-georges\/wp-json\/wp\/v2\/tags?post=5250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}