Year / Semester: SS 17 (Semester Course)  
Course: Lecture Business Communication and Strategic Communication Management  
Code: 6640-1641  
Course Language : English  
Lecturer: Ingenhoff D.  
Level: Master  
Hours per week: 2  
ECTS: 3  
Course Goals: This lecture gives students a comprehensive overview of business communication, its objectives, strategies and practices in the digital age. Considering basic theories on business strategy, corporate identity, public relations (PR) and reputation management, students will improve their abilities to analyze, organize, and critically think about corporate communication and strategic communication management in research and in practice. Also, the discussion of recent challenges in business ethics, corporate responsibility and international PR provides students with up-to-date expertise in the field.  
Course Description: Corporations are under constant public surveillance by their stakeholders. As the power of stakehold-ers increases through social media, business communication is challenged more than ever to estab-lish a favorable image and reputation. Moreover, online media provide business communication with new opportunities to initiate dialogue with stakeholders, to manage public issues and to establish brands in the global environment. The lecture covers various areas of business communication like issues management, crisis communication, social media and campaign communication. Methods used in communication controlling and evaluation are introduced. Guest lecturers from international corporations will give profound practical insights. Additionally, selected topic will be illustrated by case studies enabling students to compose and evaluate communication strategies and practices.  
Reference Books, Duplicated Notes: Reader (im readershop erhältlich); Download Folien  
Course Frequency: -  
Examinations Information:
Examination Regulation: Regulations from May 19th, 2014 on the organisation of assessments at the Faculty of Economics and Social Sciences of the University of Fribourg  
Examinations Periods:  Summer 17; Re-assessment 17  
Type of Assessment: written exam: Die Nachholprüfung ist mündlich.

  • The registration period summer period 2017 for the exam will be from February 16th 9h00 am to Mars 17th 2017 12:00 am on mySES.
  • The examinations registration period for the re-assessment period 2017 will be open on mySES from 24th July to 4th August 2017, 12:00 am.
  • Without registration in the given period, no exam in the choosen period can be taken. Please take note of the deadline.
Duration of Examination:  60 Min  
Language(s) of Assessment: English  
Study Programme:
Valid for the following programmes:
  • Master in Communication and Media Research; Modul B «Journalism and Organizational Communication»
  • Master in Communication and Media Research; V. Organisationskommunikation und Public Relations