COURSE DESCRIPTION
 

Year / Semester: SS 17 (Semester Course)  
Course: Masterseminar: International Crisis Communication in Theory and Practice  
Code: 6640-1649  
Course Language : English  
Lecturer: Ingenhoff D.  
Level: Master  
Hours per week: 2  
ECTS: 3  
Course Goals: The overall aim of the seminar is to gain substantial knowledge about (crisis) PR in the multinational context and to be able to link and discuss theoretical and empirical research findings from both fields using the broader context of organizational theory. Students will also learn about practical applications and professional use of crisis communication in a crisis simulation exercise. Ideas for potential research designs will be discussed which can be taken on in a future master thesis.  
Course Description: In times of globalization, organizations expand their activities from their home country to many other guest countries, i.e. they act internationally. As a consequence, public relations (PR) activities need to be aligned internationally and be adapted to a variety of language and cultural areas. Questions about the strategic organization of PR in the multinational are at the heart of international PR research. Similarly, global form-giving processes in communication management have implications for crisis PR. Next to fast, precise and event-specific communication in crisis situations, organizations need to account for different societal and cultural regions in their communication strategy. In our seminar, we address the question of how the two research fields of international PR and crisis PR can be linked by organizational theory. In addition, we fructify the implications of our theoretic discussion for the practice of communication management by working on case studies.  
Reference Books, Duplicated Notes:  
Course Frequency: -  
Examinations Information:
Examination Regulation: Regulations from May 19th, 2014 on the organisation of assessments at the Faculty of Economics and Social Sciences of the University of Fribourg  
Type of Assessment: Continuous evaluation

  • The registration period on mySES for this exam will be from February 16th 9h00 to Mars 17th 2017 12:00 am.
  • After Mars 17th 2017 12:00 am, you cannot register any more to the exam or cancel this exam.
  • The seminar registration also implies also the registration for the seminar paper.
 
Language(s) of Assessment: English  
Study Programme:
Valid for the following programmes:
  • Master in Communication and Media Research; Modul B «Journalism and Organizational Communication»
  • Master in Communication and Media Research; V. Organisationskommunikation und Public Relations

24.07.2017

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